Dance as Therapy

All ages of people are using dance as therapy at Tap Fever Studios in Pacific Beach! READ HERE about the great opportunities you’ll find.

Meet Larisa, Tap Fever’s Founder

The aspiration of Tap Fever’s Executive Director and Founder, Larisa Hall, is to give dance opportunities to anyone with the rhythm in their hearts. READ HERE about her journey to open Tap Fever Studios!

Challenges & Rewards of Local Marketing
Larisa Hall, Executive Director of Tap Fever Studios, discusses the importance of having a mission and how to navigate the challenges of marketing a local non-profit organization.
• SEGMENT ONE covers how Larisa acquires new students for her many classes and how important online search has been for this part of her business. We discussed how difficult SMB marketing can be, especially when you have to wear many hats for your business. After 10 years, Larisa has learned that encouraging feedback is one of the most helpful ways to improve not only your day-to-day operations, but marketing efforts as well. Negative feedback is especially important, because you may not be aware of an issue until a customer brings it to your attention.
• SEGMENT TWO begins with a discussion about how to go about collecting feedback. Larisa’s favorite method is through customer retention phone calls, which she says are much more effective than email because of the human touch. We also discuss how partnerships can be extremely beneficial for both large and small businesses.
Sam Wheeler is the host of the This Week in Marketing podcast and loves to chat all things digital.

MADCAPS Performance

Brad Perry of KUSI NEWS has been covering this MADCAPS event for many years, and was quite excited to be at Tap Fever Studios on March 6, 2017 to talk about this year’s show. And Tap Fever is thrilled to have this wonderful partnership. MADCAPS = Mothers And Daughters Club Assisting Philanthropies