Challenges & Rewards of Local Marketing
Larisa Hall, Executive Director of Tap Fever Studios, discusses the importance of having a mission and how to navigate the challenges of marketing a local non-profit organization.
• SEGMENT ONE covers how Larisa acquires new students for her many classes and how important online search has been for this part of her business. We discussed how difficult SMB marketing can be, especially when you have to wear many hats for your business. After 10 years, Larisa has learned that encouraging feedback is one of the most helpful ways to improve not only your day-to-day operations, but marketing efforts as well. Negative feedback is especially important, because you may not be aware of an issue until a customer brings it to your attention.
• SEGMENT TWO begins with a discussion about how to go about collecting feedback. Larisa’s favorite method is through customer retention phone calls, which she says are much more effective than email because of the human touch. We also discuss how partnerships can be extremely beneficial for both large and small businesses.
Sam Wheeler is the host of the This Week in Marketing podcast and loves to chat all things digital.